EA Says Generative AI Might Make It 30% Extra Environment friendly

EA CEO Andrew Wilson believes generative AI will “revolutionize” the gaming trade over the following 5 years. He predicts that the know-how will permit for extra environment friendly content material creation, lowering improvement time from months to days. From a report: Better effectivity coupled with “deeper, extra immersive experiences” will result in vital viewers enlargement over the following few years and supply a “multi-billion greenback” development alternative, he stated. Wilson stated that previously it’d take six months to construct an in-game sports activities stadium. Over the past 12 months, that point has shrunk to 6 weeks, and over the approaching years it might perhaps be lower to 6 days.

And whereas FIFA 23 has 12 run cycles for a way the gamers transfer within the recreation, EA Sports activities FC 24 has 1,200 created with generative AI. Over the following 5 years, Wilson hopes that generative AI will make EA’s improvement 30% extra environment friendly, assist develop its 700 million-strong participant base by “a minimum of” 50%, and result in gamers spending 10-20% extra money on its video games. “What we have seen each time there’s been a significant technological development in media and in know-how, the place you’ll be able to democratise an trade and hand it over to the inhabitants at giant, unbelievable issues occur,” he stated.