GameSquare just lately accomplished its acquisition of FaZe Clan, placing FaZe Banks in place as the brand new CEO of the model. Since then, Banks has been ‘cleansing home’, stripping down the corporate’s social media profiles and bidding farewell to some age-old content material creators and players within the house. Not too long ago, one of many streamers let go by FaZe – FaZe Testy – spoke candidly in a video explaining why he’d been dismissed by FaZe after so lengthy.
In his breakdown, Testy claimed that FaZe Clan is making ready to maneuver away from gaming and content material creation. He burdened that it’s an space that’s making FaZe Clan no cash, and there’s a robust need to separate away from that a part of the enterprise, therefore FaZe dismissing content material creators so quickly after the acquisition. He did nonetheless guarantee his viewers that FaZe will stay in esports – which is the place the model has excelled for a few years.
Finish of an Period
FaZe Clan discovered its toes via sniping montages and gaming content material uploaded to a voracious viewers on YouTube greater than a decade in the past. It grew to become referred to as the de facto commonplace for Name of Obligation content material earlier than the model expanded, protecting many extra titles in a bid to be the primary identify in gaming and esports. For the reason that agency was based nearly fifteen years in the past, it has gone from energy to energy – however hasn’t been resistant to its fair proportion of struggles.
It was simply yesterday that GameSquare’s $17 million acquisition of FaZe Clan was closed, and modifications are already occurring behind the scenes. In his video (which you’ll see under), FaZe Testy mentioned:
‘My understanding is that this complete ‘gaming, content material creation’ will not be bringing something to FaZe and it’s not doing something for them, they usually’re simply just about eliminating that. They’re nonetheless clearly doing esports they usually’re doing wonderful in esports. However instances have modified – that’s simply how it’s.’
In a put up on Twitter, Jake Fortunate revealed that his sources advised FaZe Clan is transferring to function on a ‘skeleton crew’ as a reorganisation takes place. It’s a monumental effort that’ll change the face of the most important model in gaming – and followers are hoping it’ll be a change for the higher. FaZe Clan has been a staple of the esports and gaming industries for the longest time, and it’ll be heartbreaking for tens of millions of followers to see the model flounder.
Hopefully, below the watchful eye of the ‘OG’ leaders – together with FaZe Banks – FaZe Clan can as soon as once more prosper. There’s no telling how these modifications will influence FaZe’s initiatives which can be designed to spice up up younger, aspiring creators and get them a spot on the group – however we’ll know quickly sufficient.
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