Netmarble’s blockchain outfit Marblex has joined forces with Wemade’s blockchain subsidiary Play Toz.
Each headquartered in South Korea, the gaming firms have shaped a strategic alliance containing advertising and marketing collaborations and a joint web3 ecosystem together with video games, metaverse, and NFT-based experiences.
To kick off the brand new partnership, Play Toz’s neighborhood platform TOZ Universe and Marblex have launched an airdrop marketing campaign on Gleam. Customers finishing sure missions have an opportunity to get a TOZ Universe FAM NFT, which is an upgradable 3D avatar.
Whereas Wemade is finest recognized for its cell success Anipang, its subsidiary Play Toz is constructing a web3 metaverse using the Anipang IP. Extra broadly, its purpose is to bolster web3 adoption by integrating blockchain options into current web2 experiences.
Aside from its Anipang collection, Wemade’s web3 initiative spans additional to blockchain gaming platform Wemix Play, in addition to web3 titles equivalent to Fowl Twister, Mir4, Mir M, and forthcoming Night time Crows.
Equally, Marblex has built-in web3 options in Netmarble video games together with A3: Nonetheless Alive, Ni no Kuni: Cross Worlds, The King of Fighters Area and Meta World: My Metropolis.